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The Integrated Partnership and Communications operation for the 2020 Census conveys the importance of participating in the 2020 Census to the entire population of the 50 states, the District of Columbia and Puerto Rico by engaging and motivating people to self-respond, preferably via the internet, and raising and keeping awareness high throughout the entire 2020 Census. A variety of tactics are used to reach these goals such as paid advertising, public relations, the Statistics in Schools program, social media and other digital efforts. The integrated partnership efforts use strategic national and local partnerships to increase public trust, awareness, and support of the Census Bureau’s mission to accurately measure the nation’s population and economy. Enrolling community partners to increase decennial participation of those who are less likely to respond or are often missed helps us to educate people about the 2020 Census and foster cooperation with enumerators, encourage community partners to motivate people to self-respond, and engage grass roots organizations to reach out to hard-to-count groups and those who are not motivated to respond to the national campaign. A more in-depth look at these efforts will be given during this session.
