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The Arkansas Community Foundation created Aspire Arkansas to provide its communities with a tool to help drive improved charitable giving and inform positive community change across the state. It is meant to be both a yardstick of current state progress and a compass to help focus and drive efforts for improvement. To accomplish this, the Community Foundation needed interactive and holistic indicators that reported not only the overall state of affairs, but also examined disparities by geography, race and gender. The Aspire Arkansas site makes these multi-layered indicators approachable and digestible allowing community members to gain insights that are both broad (how the state ranks nationally) and deep (how the issue impacts different subgroups and each of the 75 counties differently). Creating these indicators requires intensive data collection from a multitude of sources and a synthesizing analysis that helps make meaning of how the different pieces of each indicator fit together to tell an overarching story.
